A Premier Producer of CALIFORNIA Wines
Established in 1985, Decoy is recognized for producing attractively priced wines from exceptional vineyard sources, including Decoy’s own Ridgeline and Brownell estate vineyards in the Alexander Valley of Sonoma County. Decoy’s winemaking program is guided by acclaimed Winemaker Dana Epperson, who is an expert at working with multiple grape varieties across multiple regions. The Decoy lineup includes a Red Blend, Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay and Sauvignon Blanc, as well as a Rosé and Brut Cuvée. In 2020, Decoy unveiled Decoy Limited, a tier of Limited-production wines made from special lots sourced from California’s most prestigious wine regions, and in 2021, the winery launched Decoy Premium Seltzer. Featuring four refined and refreshing seltzers made using Decoy’s acclaimed wines, sparkling water and tantalizing fruit flavors, Decoy Premium Seltzers are the first premium varietal, wine-based seltzers in the market.
The first Decoy Red Blend is made at Duckhorn Vineyards. This exceptional wine quickly establishes a loyal following for its great quality, remarkable price, and its distinctive style, which expresses its full charm and complexity in its youth.
Decoy unveils a new label featuring a decoy carved by Richard “Fresh-Air Dick” Janson (1872–1951) during the 1930s. Janson was a premier carver whose decoys are the most recognizable of all Pacific Coast carvings. Artist Michael Allard of Zimbabwe created a painting of this Pintail duck from the original carving. While still incorporating key elements of the original packaging—most notably the Decoy carving artwork—the new design offers a warmer, more premium aesthetic.
Decoy evolves from being a single, second-label wine supporting the Duckhorn Vineyards brand to being its own focused winery, with the creation of an expanded portfolio of wines that, in addition to the Decoy Red Blend, includes a Cabernet Sauvignon, Merlot, Zinfandel, and Pinot Noir. Grapes for the enhanced Decoy lineup come from a mix of Estate vineyards and top independent growers.
After several years of working with its sought-after grapes, we acquire the renowned Ridgeline Vineyard in the Alexander Valley appellation—Sonoma County’s best region for growing Bordeaux varietals. Located on Oak Mountain, Ridgeline Vineyard is a steep mountainside vineyard with elevations ranging from 100 to nearly 2,000 feet. This coveted fruit is used for our Decoy Cabernet Sauvignon, Decoy Merlot and flagship Decoy Red Wine.
We acquire another spectacular Alexander Valley Estate property, the Brownell Vineyard. Offering an ideal counterpoint to the mountain fruit of Ridgeline, Brownell is a beautiful valley-floor vineyard with ancient gravel and sand alluvial soils. In this warm mid-valley location, the fruit gets beautifully ripe, adding richness and depth to our Decoy Cabernet Sauvignon.
To support the phenomenal success of our expanded lineup of Decoy wines, we acquire a state-of-the-art winemaking facility in Hopland. Located just north of Sonoma County, our Hopland Winery is a winemaker’s dream that enables our talented winemaking team to have an unprecedented level of control over every aspect of our luxury winemaking processes.
Building on our rich heritage, we invite you to experience Decoy Limited. Crafted using grapes from some of the most acclaimed Napa Valley and Sonoma Coast vineyards, including our own estate properties, these wines showcase the pinnacle of Decoy winemaking.
Introducing new wine seltzers crafted tastefully from our cellars, Decoy Premium Seltzers are inspired by a winery-favorite drink we craft to celebrate harvest at our vineyards. Created using Decoy’s acclaimed wines, sparkling water, and tantalizing fruit flavor, this refined and refreshing wine seltzer is perfect when you want something light, bubbly, and delicious.