A Premier Producer of Sonoma County Wines
Since the inaugural vintage of our Decoy Napa Valley Red Wine more than a quarter century ago, Decoy has taken an important place in the Duckhorn Portfolio of wines. With a reputation for delivering great quality at a remarkable price, Decoy has established a loyal following for its distinctive style, which emphasizes ready-upon-release wines that are capable of expressing their full charm and complexity in their youth. Building on this foundation, Decoy has evolved from being a single wine that supported the Duckhorn Vineyards brand to being a renowned winery in its own right. Today, in addition to the Decoy Red, the Decoy lineup includes a Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay and Sauvignon Blanc—all of which are Sonoma County appellation-designated and highlight Decoy’s commitment to producing attractively priced wines made from exceptional vineyard sources.
The first Decoy Red Blend is made at Duckhorn Vineyards. This exceptional wine quickly establishes a loyal following for its great quality, remarkable price, and its distinctive style, which expresses its full charm and complexity in its youth.
Decoy unveils a new label featuring a decoy carved by Richard “Fresh-Air Dick” Janson (1872–1951) during the 1930s. Janson was a premier carver whose decoys are the most recognizable of all Pacific Coast carvings. Artist Michael Allard of Zimbabwe created a painting of this Pintail duck from the original carving. While still incorporating key elements of the original packaging—most notably the Decoy carving artwork—the new design offers a warmer, more premium aesthetic.
Decoy evolves from being a single, second-label wine supporting the Duckhorn Vineyards brand to being its own focused winery, with the creation of an expanded portfolio of wines that, in addition to the Decoy Red Blend, includes a Cabernet Sauvignon, Merlot, Zinfandel, and Pinot Noir. Grapes for the enhanced Decoy lineup come from a mix of Estate vineyards and top independent growers.
We add two incredible white wines, a Chardonnay and Sauvignon Blanc, to our Decoy portfolio.
After several years of working with its sought-after grapes, we acquire the renowned Ridgeline Vineyard in the Alexander Valley appellation—Sonoma County’s best region for growing Bordeaux varietals. Located on Oak Mountain, Ridgeline Vineyard is a steep mountainside vineyard with elevations ranging from 100 to nearly 2,000 feet. This coveted fruit is used for our Decoy Cabernet Sauvignon, Decoy Merlot and flagship Decoy Red Wine.
We acquire another spectacular Alexander Valley Estate property, the Brownell Vineyard. Offering an ideal counterpoint to the mountain fruit of Ridgeline, Brownell is a beautiful valley-floor vineyard with ancient gravel and sand alluvial soils. In this warm mid-valley location, the fruit gets beautifully ripe, adding richness and depth to our Decoy Cabernet Sauvignon.
To support the phenomenal success of our expanded lineup of Decoy wines, we acquire a state-of-the-art winemaking facility in Hopland. Located just north of Sonoma County, our Hopland Winery is a winemaker’s dream that enables our talented winemaking team to have an unprecedented level of control over every aspect of our luxury winemaking processes.